Performance Marketing Strategies
Publishers are perpetually staring down an armada of obstacles. But the challenges they contend with are constantly changing.
During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
On March 31, YouTube changed how it counts views for short-form videos. So far, brands and agencies are celebrating — but creators’ reactions range from indifferent to openly skeptical.
The update — which means YouTube now counts every time a Short starts to play or replay as a view, with no minimum time requirement — has caused some cheer among creators, like Dkdynamite and The Rich Nobody, who have seen their view counts spike as a result. But for the most part, creators see the change as having little to no impact on their earnings or daily workflows — and some are concerned it might sacrifice engagement quality in favor of higher numbers.
Following the update, there has been no change to the way creators’ actual revenue is calculated; the only change is to the way the view counts displayed beneath Shorts are calculated. Creators’ revenue share payouts are still determined by YouTube’s “engaged views” metric — which uses the same view definition previously used for normal Shorts views. In fact, as a result of the change, creators anticipate that their revenue per thousand views (RPMs) will decrease somewhat as their overall view counts rise.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
