Performance Marketing Strategies
A downturn is coming, but the ad industry might talk itself into making it worse.
We get it. The world is a mess. Tariffs are doing the economic hokey pokey, geopolitics are one long anxiety attack, and President Trump is back with his signature brand of chaos.
It tracks that 2025 ad spend forecasts are sliding. Who wouldn’t be skittish?
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Concerned over Substack’s ideological messaging, some creators are leaving — or considering leaving — the platform in 2025.
One of those creators is sportswriter Joe Posnanski, who published his final Substack post on March 3. Although Posnanski was successful on Substack, achieving a following of over 47,000 on the platform, he said that his decision to leave was motivated by a desire to distance himself from the platform’s growing association with politically extreme voices.
“When you search my stories online, you see Substack above my name,” Posnanski said. “Whenever something would blow up a little bit with Substack, I was somehow connected to that, and I didn’t like that at all.”
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