Author: Sara Guaglione

Search & Affiliate Marketing Strategist since 1993

Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition

This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during the Digiday Publishing Summit’s closed-door town hall sessions.

  • Overheard at DPS
  • Google tests removing news, TechCrunch and TheSkimm get sold, and more

Overheard at DPS, referral traffic edition

The volatility of referral traffic is nothing new for publishers. Media executives had a lot to say about their frustration with declining traffic in a closed-door town hall session during the Digiday Publishing Summit in Vail, Colorado, this week — lamenting about everything from trying to make sense of Google’s Search and Discover platforms to the expansion of the tech giant’s AI Overviews feature.

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Future of TV Briefing: How sports will hog the ball in this year’s upfront

This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.

  • Moneyball
  • WTF is the Ad Creative ID Framework?
  • Apple TV minus, NBA ad sales, Sesame Street’s rough road ahead and more

Moneyball

Amazon and Netflix have each been hosting upfront previews with ad buyers in recent weeks. Per those in attendance, the companies have used these pre-upfront meetings to pitch programs like “Reacher” and “Rings of Power” in Amazon’s case and “Squid Game” and “Stranger Things” in Netflix’s. Curiously, the streamers’ respective live sports packages have been relatively sidelined in these meetings. 

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