Author: Digiday Editors

DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers. 

These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and, more recently, growing competition in the space.  

DoubleVerify will now restrict keyword blocking to “unclassified URLs” only, with the company also launching tools to help advertisers optimize keyword blocklists to avoid excessive blocking against news content. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

We know what you’re thinking: Not another newsletter about ad tech and platforms. 

Fair. There’s no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isn’t just a rehash of the week’s events. It’s a space where our reporters, led by Digiday’s senior editor Ronan Shields, step back and dissect what’s really happening. Expect exclusive scoops, sharp analysis and behind-the-scenes context that doesn’t always make it into the daily coverage.

And it all kicks off this Friday (March 21) in your inbox at 10 a.m. ET.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More