Much of a marketer’s job today seems to be about recognizing the changes in the advertising landscape, pivoting to deal with those changes and experimenting along the way. It’s constant change and upheaval — not to mention the current economic climate and ups and downs of the tariffs, but I digress.
To get a sense of what that’s like for a seasoned marketer, Digiday caught up with GoDaddy’s CMO Fara Howard last week at South by Southwest. Howard detailed how the marketing playbook is changing, how that’s retooling her team’s approach to advertising, AI search ads and more.
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