Author: Digiday Editors

We know what you’re thinking: Not another newsletter about ad tech and platforms. 

Fair. There’s no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isn’t just a rehash of the week’s events. It’s a space where our reporters, led by Digiday’s senior editor Ronan Shields, step back and dissect what’s really happening. Expect exclusive scoops, sharp analysis and behind-the-scenes context that doesn’t always make it into the daily coverage.

And it all kicks off this Friday (March 21) in your inbox at 10 a.m. ET.

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Ad tech moves fast. One quarter, you’re the undisputed king of the open internet; the next, you’re fending off existential doubts about whether you were ever that secure in the first place. The Trade Desk is learning this the hard way. 

For years, the company seemed untouchable. Quarter after quarter, it posted the kind of growth that made the rest of the industry look like a collection of also-rans. 

Then, late last year, the streak ended. After 33 consecutive quarters of meeting or beating expectations. The Trade Desk missed its revenue target. The market responded with all the tenderness of a firing squad — its stock plummeted by as much as 30% and the aura of inevitability that once surrounded the company began to crack. 

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