Author: Jessica Davies

While Google insists Privacy Sandbox is still moving forward, publishers say the writing’s on the wall: with little incentive left to support it, the Privacy Sandbox is effectively dead.

While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense of relief that CPMs won’t be falling off a cliff any time soon. 

Google has said publicly that for now, it will continue with Sandbox, but Digiday asked a range of publishers about their thoughts on its future, and the consensus was that without the incentive of Google deprecating third-party cookies, there isn’t much point. 

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This week’s Media Briefing looks at The Washington Post’s deal with OpenAI to use the news org’s content in its ChatGPT search product, and what it says about the future of licensing deals between AI companies and publishers.

• Deals between AI companies and publishers are subtly moving toward content for search.
• Trump’s first 100 days battling the press, news outlets’ shift to podcast videos and more.

The evolution of AI content licensing deals

The Washington Post has become the latest major publisher to strike a licensing deal with OpenAI, joining a growing cohort that now spans more than 20 news organizations. 

It’s part of a familiar pattern: every few months, OpenAI locks in another publisher to bolster its content pipeline. But the terms of these agreements seem to be quietly evolving — subtly shifting away from the explicit language around training data that defined earlier deals, and raising fresh questions about what these partnerships now mean.

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