Author: Krystal Scanlon

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting.

It’s early days, but marketers quoted Digiday a range of prices.

Ad agency Jellyfish is currently onboarding its first client into the pilot. Jai Amin, the agency’s chief of media activation, said that while the $60 base rate holds, he’s seeing averages closer to $45 depending on composition for inventory.

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This story was first published by Digiday sibling Modern Retail.

As Puma looks to return to growth, it’s also embracing the latest technology.

The nearly 80-year-old brand is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs and Web3 programs. Most recently, on April 13, Puma debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship. “Dylan,” who appears on a seven-foot-tall screen, can speak more than 100 languages, recommend products and answer customers’ questions. Puma is also gearing up to announce the winning design from its AI jersey contest, held two years ago in partnership with football club Manchester City.

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