Macroeconomic pressures have created a permanent “value-seeking” consumer. This has fueled the rise of Buy Now, Pay Later (BNPL), not as a replacement for credit cards, but as a complementary tool. The result is a new, highly valuable ‘hybrid consumer’ who strategically uses both. This shift toward payment flexibility and frequent purchasing presents a major opportunity for affiliate marketers to drive growth. Discover the data-driven strategies you need to adapt and win in this new economic landscape.,Read More
Author: Abbey Cerek
Search & Affiliate Marketing Strategist since 1993
How mobile gaming companies keep performance intact while migrating measurement systems
Tiahn Wetzler, director of marketing, Adjust
A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With changes to measurement frameworks happening at a record pace — from privacy developments and signal loss to data complexity and integration of AI systems — migrating infrastructure is both logistically complex and operationally sensitive, meaning it’s often procrastinated or ignored. If the journey to better outcomes seems too unstable or uncertain, accepting the status quo can persist indefinitely.
Unlike incremental updates to tooling or adding to the tech stack, a measurement migration often involves reworking systems that underpin user acquisition, attribution, campaign optimization and internal reporting. For companies managing dozens of live apps and years of historical data, even minor inconsistencies can turn into critical performance issues or reporting gaps.
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