Author: Mitchell Parton

This story was first published by Digiday sibling Modern Retail.

Earlier this month, GameStop offered to buy eBay for about $55.5 billion.

GameStop CEO Ryan Cohen, who previously led pet marketplace Chewy, told The Wall Street Journal that GameStop had built a roughly 5% stake in eBay and had a commitment of up to $20 billion in financing from TD Bank. If eBay isn’t receptive, Cohen said he was prepared for a proxy fight, according to the outlet.

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There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there are those who have drawn a line in the sand, allowing AI agents to brainstorm but leaving the decision making to humans. Duluth Trading Company finds itself square in the middle. 

“AI can get you to the finish line and you get to spend all your energy crossing the finish line,” said Ellie Uberto, director of marketing at Duluth. She was speaking during a live recording of the Digiday Podcast hosted during Digiday’s Programmatic Marketing Summit event, which was held May 6-8 in Palm Springs, Calif.

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