Author: Digiday Editors

In our last update on Possible 2026, held last week in Miami Beach, its founders and owners declared their intention to launch a European installment of the conference, to be held in Lisbon in October of 2027.

Both Christian Muche, co-founder and president of Possible, and Mark Shashoua, CEO of The Hyve Group, which owns Possible, offered little more detail, hinting instead that more news will be announced in the coming weeks. In a video interview (see below), Muche said the event in Lisbon will not be in a convention center.

As a media partner of Possible, Digiday also caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch.

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Even though Omnicom’s commerce media unit Flywheel has been operating in close proximity to Omnicom Media since the parent company acquired it in 2023, the holdco quietly acknowledged on Monday that Flywheel has formally been moved under control of Omnicom Media global CEO Florian Adamski. Alongside Flywheel, Omni — the holdco’s operating system that connects all units to its data and intelligence gathering — is also moving back into Omnicom Media.

A representative for Omnicom confirmed the move after the holdco put out a release announcing the promotion of Christine Gambino to oversee Omni, replacing Duncan Painter who is leaving the company to pursue other opportunities. At the same time, Alex McCord, who has been Flywheel’s CEO, was named head of Omnicom Commerce — now that Flywheel is moving under Adamski.

However, no executives were made available to comment or elaborate on the move.

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