OpenAI appears to be getting ready to expand its ads business to Europe.
A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run advertising in the European Union. The update adds a consent management system, essentially a mechanism that lets advertisers ask users for permission before tracking them, and stops tracking if that permission is withdrawn.
Advertisers can flag or exclude specific actions — a purchase, say, or a sign-up — from tracking. Moreover, the update also adds a country field to the data the pixel collects, suggesting OpenAI is building it with jurisdictional data handling in mind.
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