Author: Sara Guaglione

Search & Affiliate Marketing Strategist since 1993

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

This week’s Media Briefing will break down how shrinking audiences are driving stronger conversions for some publishers’ commerce businesses.

  • Traffic down, commerce up
  • Condé Nast restructuring, Vox Media looking at selling, and more

Traffic down, commerce up

Even as traffic slips, some publishers are discovering a bright spot in their commerce businesses: smaller audiences are converting better.

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Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war

This story was originally published on sister site, Modern Retail.

As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.

For example, Amazon is offering fuel savings for Prime members on Fridays — up to 20 cents per gallon — through May 29. Kroger quadrupled fuel points on two weekends in late March and early April to “[give] customers more ways to stretch their budgets,” the company said in a news release.

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