Author: Kimeko McCoy

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing.

The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury chocolate, is trying to get ahead of it. The conglomerate is hiring a global lead of emerging commerce platforms with agentic commerce as the primary focus. Mondelez did not provide further details in time for publication, including whether the job has bee filled yet.

The role originally posted in February, and called for someone to help the snacking company shape global strategy, run pilots and build out a scalable playbook.

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I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with the fact that I looked at my 401K and saw it’s performing at -1.36% year to date, after years of upward growth.)

But the reason it merits being covered is because somehow, for some reason, the ad marketplace isn’t being greatly affected by the uncertainty and volatility, the likes of which the U.S. hasn’t seen since the beginning of the pandemic. Agency holding companies and independents alike are reporting that their clients have not pulled back ad spend — and I’ve been around long enough to know that at this point any time in the past they would have. 

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