Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing.

The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury chocolate, is trying to get ahead of it. The conglomerate is hiring a global lead of emerging commerce platforms with agentic commerce as the primary focus. Mondelez did not provide further details in time for publication, including whether the job has bee filled yet.

The role originally posted in February, and called for someone to help the snacking company shape global strategy, run pilots and build out a scalable playbook.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

‘Everything is coming down’: ChatGPT ads are getting cheaper

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting.

It’s early days, but marketers quoted Digiday a range of prices.

Ad agency Jellyfish is currently onboarding its first client into the pilot. Jai Amin, the agency’s chief of media activation, said that while the $60 base rate holds, he’s seeing averages closer to $45 depending on composition for inventory.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More