Last week, separate developments emerged, each involving nuanced interpretations of the word ‘exit’ and simultaneously representing the contemporary challenges independent ad tech companies must traverse.
These two entities are: MiQ and The Trade Desk, with the former announcing its second quickfire acquisition in recent weeks, while the latter saw the exit of three senior execs.
The churn at the under-fire demand-side platform included the departure of its CMO, Ian Colley, as well as that of Matthew Henick, the executive leading The Trade Desk’s bid to woo television OEMs, with its Ventura operating system.
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