Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad budgets are still lagging.
Audiences spent 52 billion minutes last year watching long-form, episodic creator shows across platforms, according to data Spotter released at its showcase event in NYC on March 4. At the event, which was a bid for ad dollars, Spotter pitched episodic creator shows as a growing premium inventory for brands, highlighting how audiences are increasingly watching them on the living room screen.
Spotter is trying to reposition long-form, episodic creator content as “TV-like” inventory but widespread big-budget adoption is still limited. Most brands still buy creator content like social ads or influencer campaigns, often via smaller influencer budgets.
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