Author: Ronan Shields

Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse. Even if it does deliver, for some, it points to compression in the media supply chain. A trend that’s been in place for some time, and accelerated by AI in more recent years.

The partnership was announced last week and is scheduled for a Q3 rollout, with the unveiling of Prisma Direct, a new workflow layer within Mediaocean’s Prisma system designed to more directly connect media buyers and publishers through API-driven integrations.

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Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy. OpenAI just revealed what that promise actually costs. 

Last week the AI company acquired TBPN, a daily tech talk show that streams live on YouTube, X and other platforms, in a deal the Financial Times reported in the low hundreds of millions of dollars. For a company that has spent the past year acquiring an AI device startup and shutting down its own video generation product, buying a three-house live show seemed, at a minimum, like an odd use of capital.

Sam Altman, OpenAI’s CEO, didn’t see it that way.

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