Author: Ronan Shields

Search & Affiliate Marketing Strategist since 1993

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advertisers, bringing itself into more direct competition with Amazon and Google. 

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How Criteo is turning LLMs into its next big advertising channel

Announced today, the development lets advertisers to onboard and launch cross-channel campaigns “in as few as five clicks,” per the firm, with the platform automatically allocating spend across display, video, native and social inventory. 

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Why The Guardian’s first reader-facing AI product isn’t a chatbot

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The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust.

“We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what the threats are externally, but ultimately what we have is something that’s worth protecting,” said Chris Moran, head of editorial innovation at The Guardian, during a live recording of the Digiday Podcast at the Digiday Publishing Summit in Vail, Colorado, on March 23.

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