Author: Julia Waldow

This story was first published by Digiday sibling Modern Retail.

Target is betting on daily deals and a digital assistant to woo budget-conscious shoppers this holiday season.

The retailer is offering more than 8,000 new gifts as part of its holiday assortment, with more than half exclusive to Target. Most new items are $20 or under, with many under $5. Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app. The tool, available in beta, is conversational and helps guests find inspiration and build wishlists for themselves and others.

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Evan Rutchik, president and Chief Strategy Officer, Viamedia

Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages.

While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have their place, but advertisers now must also consider digital, connected TV, YouTube, podcasts, Facebook, Instagram, TikTok, search, AI and other emerging formats.

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