Author: Sara Guaglione

Search & Affiliate Marketing Strategist since 1993

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

This week’s Media Briefing will break down how shrinking audiences are driving stronger conversions for some publishers’ commerce businesses.

  • Traffic down, commerce up
  • Condé Nast restructuring, Vox Media looking at selling, and more

Traffic down, commerce up

Even as traffic slips, some publishers are discovering a bright spot in their commerce businesses: smaller audiences are converting better.

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NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

The National Hockey League is turning toward TikTok as it works to recruit more fans and expand ice hockey’s footprint in markets beyond the United States and Canada.

The NHL’s most recent season brought it the best viewership figures in 14 years, with games on ESPN, ABC and TNT averaging 546,000 viewers — a 23% increase over the previous season.

According to marketing research firm EDO, brands running ads against hockey coverage in the U.S. saw campaign effectiveness (in this case, consumer searches immediately after an ad has aired) improve by 7% on average after Netflix hit Heated Rivalry’s breakthrough moment last November.

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