Author: Amazon Ads

AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools.

However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary challenge in adopting agentic AI as integrating it with legacy systems. Agents need more than just API access; they need structured context, clear guardrails and actionable instructions. Without the proper foundation, agents can create friction rather than value.

A new open standard is emerging to aid the connection of data and AI/LLM tools: MCP, or the Model Context Protocol.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the digital service tax on the platform. So far the reaction has been unease. 

Before digging into why, here’s a recap.

As of July 1, Meta is introducing what it’s calling “location fees” to pay for the current digital services tax (DST) and other similar location-based fees the company faces in certain European countries. Until then, Meta will continue to absorb and pay those fees, as it is legally liable for the tax.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More