Author: Ronan Shields

Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is renowned for on-stage programming tinged with optimism and creator reps angling for their 15 minutes in the spotlight.

However, out in the snaking lines outside the conference venue, nearby hotels and dive bars, the talk often circles back to Apple — the biggest brand/platform provider in the industry — which reopened its war with the digital ad industry just a week before.

The news came too late for the official agenda, so ad execs have been picking it apart over coffee and drinks all week, usually off the record, with the developments — effectively, a naughty and nice list for ad tech — leaving many in a tizzy.

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This story was first published by Digiday sibling Modern Retail.

Marketing school was in session at Shoptalk Fall in Nashville, but this time, the students were the teachers.

Last week, a panel of five Gen Alpha shoppers, ranging from middle schoolers to high schoolers, took the stage to talk candidly about what they want and don’t want from the brands competing for their time, dollars and clicks. The conversation touched on various topics, from the use of AI in ads (“That’s a huge turnoff”) to why analog media is so hot right now (“I do need to feel different and unique”).

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