Author: Jessica Davies

Content marketplaces promise publishers potential wins: more distribution, increased visibility, reduced unlicensed AI scraping and new revenue opportunities. But without meaningful demand on the buy side, the model risks becoming another supply-heavy experiment that doesn’t shift the revenue needle for publishers.

A variety of content marketplaces are emerging. From TollBit’s licensing platform to Dappier, and Prorata.ai as well as enterprise-focused Snowflake and Dow Jones’ Factiva, with Cloudflare also offering neutral tools to both sides. Now two big tech heavyweights, Microsoft and latterly Amazon, have stepped into the fray. 

Publishers generally see all these attempts as validation of a long-running warning: you can’t strip-mine the web and expect the supply to replenish itself. If the content economy collapses, AI systems trained on it degrade along with it.

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This story was first published by Digiday sibling Modern Retail.

Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.

On Friday, the Supreme Court dealt a major blow to President Donald Trump’s trade agenda, ruling that his sweeping tariffs last year — issued under the International Emergency Economic Powers Act of 1977 — were unconstitutional. But celebration was short-lived for retail companies, as a few hours later, Trump announced across-the-board tariffs of 10%, under Section 122 of the Trade Act of 1974. The next day, he said he would work to increase these to 15%. The new tariffs expire after 150 days, unless extended by Congress.

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