Author: Sam Bradley

Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging.

According to five media buyers who spoke with Digiday, the platform is attracting between 5-20% of paid media budgets from some brands, including retailers and beverage advertisers.

“This year we have more clients either who have just launched [on Reddit], or are getting ready to launch, than we’ve ever seen before,” said Kira Henson, director of social and search at media agency Good Apple.

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This story was first published by Digiday sibling ModernRetail

When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension.

This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications and AI enablement, said people were concerned AI would replace their jobs if implemented into the business. But now, many of those same engineers are working across more departments and on bigger-picture projects, like helping data analysts on projects or building apps, Spencer said.

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