Performance Marketing Strategies
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options have resulted in increased advertiser spending.
Netflix’s move to take its ad platform in-house last year is paying off.
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The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and CMO are pressuring their marketing departments to adopt AI — but oftentimes without a coherent strategy or the necessary tools.
Those are the top-line findings of new research released yesterday from marketing intelligence platform Supermetrics. The 2026 Marketing Data Report, basically shows a gap between AI ambition and operational reality in marketing departments that’s only getting wider.
Which explains why agencies continue to beef up their AI smarts — as a means of helping to guide their clients through the morass of knowledge, strategy and technology to implement gen AI.
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