Author: Kimeko McCoy

Subscribe: Apple Podcasts • Spotify

At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the U.S. Department of Homeland Security (DHS). DHS oversees Immigration and Customs Enforcement, or ICE. News of the tech company’s partnership made its rounds online, prompting some creators to end their own partnerships with Hootsuite.

Tameka Bazile was one of those creators. Bazile said she was concerned that Hootsuite’s social‑media management and monitoring tools would allow ICE to track and surveil online users. Hootsuite CEO Irina Novoselsky has refuted those claims, saying that its contract with ICE does not include tracking or surveillance of individuals, according to CBC News. Digiday reached out to Hootsuite to understand its approach to creator partnerships after the fallout.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad market is set to more than double in size this year, rising from 3.7% at the end of 2025 to 9.2% by 2027.

That isn’t a coincidence. According to four media agency execs who spoke with Digiday, it’s the result of prices stabilizing, growing advertiser confidence in Netflix as an ad platform, an expanding slate of live sports programming and increased access for programmatic investments through partnerships like that struck last year with Amazon’s demand-side platform (DSP). 

Those factors are leading the streamer to increase its share of the already growing CTV market, noted David Dweck, president at media agency Go Fish. “We are seeing clients leaning in far more CTV,” he said.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More