Performance Marketing Strategies
This story was originally published on sister site, Modern Retail.
Amazon has eclipsed Walmart in annual revenue for the first time ever.
Amazon said earlier this month that it brought in $716.9 billion in revenue for 2025. That beat Walmart’s sales last year, which came in at $713.2 billion, the company reported on Thursday.
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It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got walloped by traders after its quite positive financial results.
However, its results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group, which it finished absorbing at the end of November. Foreign exchange values also goosed the revenue by $125 million, bringing total revenue for the year to $17.3 billion.
Media & Advertising made up 58% of that revenue (and that unit grew 15.7% in the year), while 52% was generated by U.S. operations. Margins were down considerably, but when adjusted for the IPG acquisition, they stayed level at just over 15%.
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