Ad Tech Briefing: A mid-term report card

The latest earnings cycle in ad tech and digital media was effectively telegraphed before a single quarterly call began. Liftoff Mobile’s decision to postpone its planned initial public offering on the Nasdaq crystallized a shift in Wall Street’s mindset: it won’t reward growth at any cost, particularly when it comes with heavy AI investment.

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The company cited “market conditions” after a sharp selloff across software stocks, with more than $800 billion wiped from the S&P 500 software and services index since late January. That retrenchment followed earnings from Alphabet and Amazon, which, while showing sizeable revenue gains, unnerved investors about the scale of capital expenditure required to fund AI infrastructure. The reaction underscored a broader re-rating: top-line growth alone was insufficient if accompanied by margin pressure and escalating compute costs.

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AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown

Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and programmatic advertising should intersect.

On one side, there’s the Ad Context Protocol, which aims to create new standards native to AI agents. On the other, there’s IAB Tech Lab, which looks to augment and adapt its existing standards for AI agents through its Agentic Roadmap.

What’s been unclear is to what extent the two frameworks are compatible or competitive. In this video, programmatic experts — including executives from IAB Tech Lab and AdCP’s founding companies — weighed in on that at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Springs, California.

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