Author: Sam Bradley

Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and media buyers have been investing in these big-ticket events since last summer.

But some marketers are thinking beyond February, to June – and amending their contingency plans should political events in the U.S. derail this summer’s soccer World Cup.

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TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet.

When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle had finally come to an end. But under its new majority American-owned entity, TikTok USDS Joint Venture, app outages, changes to its privacy policy, as well as concerns about the company censoring politically sensitive content, have already sparked backlash and worry among its users and creators.

Here are five charts detailing why TikTok’s existence in the U.S. under new ownership, isn’t as smooth sailing as it hoped, at least not yet.

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