Author: Kimeko McCoy

As the race for AI platforms to dominate consumer adoption reaches a fever pitch, tech behemoths like OpenAI, Meta and Google are showing up on marketing’s biggest stages. AI startup Perplexity, however, isn’t convinced by the mass-market playbook to reach users.

“Our marketing is not a bullshit machine,” said Jesse Dwyer, head of communication at Perplexity, who doesn’t see the traditional SaaS business model readily applying to the AI landscape.

The customer acquisition conundrum

Instead, Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones, especially the high-level professionals its targeting. The platform received 780 million queries in May, CEO Aravind Srinivas shared at Bloomberg’s Tech Summit last summer.

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Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer programs without knowing how to code.

Vibe coding has leapt from developer forums into mainstream buzz, making it one of the fastest-growing AI tools for creators today.

One of the major vibe coding platforms, Base44, is even advertising in this year’s Super Bowl. Let’s break down all you need to know about this new way to code.

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