In Graphic Detail: The puny nature of regulatory fines compared to Big Tech’s financial prowess

Big Tech players are poised to outline their respective management’s visions of an AI-fueled future in what is likely to be another pivotal earnings season, outlining the full-year performance of the likes of Alphabet, Amazon, Apple, and Meta.

From here, the markets will scrutinize not just topline growth and AI spending, but how regulatory penalties — including billions in antitrust and privacy-related fines — stack up against each company’s financial prowess.

Investors and policymakers alike will be watching whether Big Tech’s cash generation and strategic pivots can absorb regulatory hectoring and use the outcomes to outline narratives around accountability and competitive positioning.

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Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers

Kevin Maloy, vp of NexxenTV, Nexxen

The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down. Live sports remain one of the most reliable sources of concentrated attention, but the path to that attention is increasingly fragmented.

For advertisers, the challenge is not whether people will watch; it is where they watch, how they move between platforms and how quickly plans need to adapt. Fragmentation is no longer an edge case; it is the operating environment, and marketing strategies have to be built with that reality in mind.

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