OpenAI looks beyond a single ad format with image, video and conversational ads in the works

OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it.

Three job listings on OpenAI’s careers page point to text, image, video, native, conversational and interactive ad formats in the works. 

The company is looking for an ad formats software engineer with at least seven years experience — a role described as a “foundational role” across the full stack — that sits within the monetization team. The role is responsible for building the infrastructure and tooling, as well as defining how ads are structured, rendered and delivered across different surfaces, platforms and media types, per the job spec. 

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Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments — in the TV, streaming and digital video industry during the first half of 2026.

The mid-year review

2026 has been a weird year. 

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