Author: Seb Joseph

Marketing is becoming entertainment. Creators are its stars. 

Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ways it hasn’t in years. 

UTA threw a dinner for creators, a slot once reserved for CMOs to play belle of the ball. OpenAI’s ads boss Dave Dugan made his way to the Influential villa, not to talk to brands, but to creators. Bose CMO Jim Mollica went as far as comparing them to creative agencies outright. They’re different ways of saying the same thing: the dinners, panels and influence that used to belong exclusively to CMOs are now split with creators.

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Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year, Digiday has learned.

According to separate Digiday sources, OpenX’s leadership reshuffle comes as competitive supply-side platforms also explore their future options, with similar high-profile exits in the space expected in the latter half of 2026.

Joshua Metzger has been appointed as OpenX’s interim CEO, and in a statement shared with Digiday, he acknowledged Sattel’s contribution to the company. “After 14 consecutive quarters of year-over-year revenue growth, OpenX has the products, technology and team to continue to transform the supply-side landscape,” it read.

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