Author: Tim Peterson

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

• The future of the future of TV
• Google’s AI-powered CTV platform, Instagram’s CTV app and more

The future of the future of TV

No one knows how 2026 will play out. But many of the major developments this year are likely to be ripple effects precipitating from events of the past year. Here are five in particular that are most likely to dominate storylines and strategies across the TV, streaming and digital video industry in 2026.

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We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat. 

Omnicom Media, via an expansion of a partnership with Amazon it struck last year — but now ties in Roku data as well as input from now corporate sibling Acxiom — is out to try to alleviate that problem.

Digiday has learned that Omnicom is planning to announce that partnership today at CES. 

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