Author: Krystal Scanlon

In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm.

The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email shared with Digiday. Similar to its Black Friday offerings, TikTok seems to have gamified the process through “missions” to encourage and motivate sellers to sell – and sellers find out what they are once they sign up.

As part of the perk, new joiners can enjoy:

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If publishers had one Christmas wish, it’d be for the chaos to end. 

That means an end to the unscrupulous AI scraping that’s made even the notorious Wild West of ad tech in the mid to late 2010s look like small fry.  

Naturally, the toothpaste is out of the tube when it comes to AI companies training on publishers’ archives, but now the industry is fighting to shape what comes next. Publishers want a fair, structured, regulated AI environment that involves AI companies not just splurging on chips and computing power, but actually coughing up for the information their large language models (LLMs) churn out. 

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