Author: Tim Peterson

Search & Affiliate Marketing Strategist since 1993

Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.

  • Streaming stacks
  • Netflix’s exit, WBD’s town hall, CNN’s future and more

Streaming stacks

Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition of HBO Max’s parent. But what about the companies’ other technologies? By that, I mean their respective ad tech stacks.

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Omnicom Media North America CEO Ralph Pardo on integration and disintermediation

Omnicom leadership has taken its share of lumps since closing on the acquisition of Interpublic Group at the end of 2025. But it didn’t stop Ralph Pardo, CEO of Omnicom Media North America, from speaking at Digiday’s spring Media Buying Summit, which is wrapping up today in Nashville.

Although careful with his choice of words in describing Omnicom’s integration of the IPG agencies and assets (particularly data giant Acxiom) into the mothership, Pardo said progress has been steady, in part because moving slowly simply isn’t an option anymore. (The need for speed was expressed generally across virtually all sessions at the summit.)

Omnicom Media NA CEO Ralph Pardo

For now, the IPG Media brands will stay alive and active alongside the Omnicom brands, which was a “purposeful conscientious strategy,” he told attendees — but that may not last forever. The integration itself will take time, no matter how much speed can be applied.

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