Author: Sara Guaglione

Another publisher is taking OpenAI to court.

Ziff Davis is the latest media company to sue the tech company over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content for free.

Despite growing legal pressure, the web has already been mined. Large language models like ChatGPT were trained on vast amounts of internet data, much of it scraped before publishers began pushing back. And while tools like robots.txt files, paywalls and AI-blocking tags have since emerged, many publishers admit it’s very difficult to enforce control across every bot — especially as some ignore standard protocols or mask their identities.

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Starting in March, parenting creator Tina Cartwright heard from three brand partners that they would be halting or pulling upcoming campaign spending (around Mother’s Day, for example), citing “budget freezes” and “tightening budgets” in the face of tariffs being imposed by the Trump administration.

“Everybody’s in a freeze mode,” Cartwright said. “[They don’t know what] additional impacts and stresses they’re going to have to account for as a result of these tariffs.”

Cartwright, who has 75,200 followers on Instagram, was eventually able to get the brand deals (she declined to name the specific brands) moving again by adjusting contract terms and timelines. Her official contracts with the three brands are still being finalized, but they will be “restructured into a different form,” while trying to keep the same financial rates, she explained. Mother’s Day is usually Cartwright’s “Super Bowl,” but now those content deals will potentially shift to June or July as brands stay cautious, she added.

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