David Gill, VP of Consumer Insights at Rakuten Advertising, shares consumer insights on the Target and Ulta breakup, Dyson’s leap into oral care, the demand for live sports pulling into adjacent categories, and why fringe is headed mainstream this holiday.,Read More
Author: Rakuten Advertising
Search & Affiliate Marketing Strategist since 1993
The Verge switches up its audience team to prepare for Google Zero
The Verge is rethinking what it means to grow an audience in the post-search era.
After years of prioritizing SEO, content distribution, virality and referral traffic, the Vox Media-owned tech publisher has reorganized its audience team around turning casual site visitors into loyal, direct readers.
Over the past two years, The Verge has moved away from generalist audience development roles in favor of specialists focused on areas like newsletters, platform engagement and audience analytics.
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