Author: Ronan Shields

In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux.

And it’s within this context that Google – the entity which is concurrently the the largest provider of AIOs, ad tech offerings, and the industry’s most popularly used web browser (Chrome) – has made its latest announcement.

Google today announced new ad detection tools within its Chrome User Experience Report, or “CrUX,” geared towards helping paid-for media teams, both on the buy- and sell-side of the industry, better assess audiences’ ad-load experiences. “We’ve all encountered overwhelming ad experiences on the web,” reads a blog post, marking the launch, which expands on metrics already available within CrUX – see below. 

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What connects running shoes, home insurance and luxury cars? Customers take their time picking the right one. They research, they compare, and they consider. Increasingly, they do all those things using generative AI tools; 61% of U.S. consumers used an AI assistant for shopping research or decisions in the past three months, according to a survey of 2,600 shoppers by digital agency Dept.

In turn, that means advertisers in those categories find themselves more vulnerable to shifts in consumer search behavior provoked by the emergence of AI search tools like Google’s AI Overviews or ChatGPT, than other brands.

But CMOs aren’t looking to GEO tactics to save them. Instead, they’re using consideration concerns to argue for bigger media budgets and increased upper-funnel activity.

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