This story was first exclusively published by Digiday sibling Glossy
In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to that announcement.
In February 2025 — prior to becoming an official NBA partner — the brand debuted a campaign featuring NBA player Anthony Davis, WNBA player Paige Bueckers and creator Charli D’Amelio. This February, a campaign starring NBA player Kevin Durant was the brand’s first campaign officially tied to its NBA partnership.
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