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How long can FOMO support OpenAI’s ad business? That’s the question likely hanging over the head of OpenAI’s global head of ads, David Dugan, right now.
It’s been a few months since OpenAI officially began testing ads inside ChatGPT, and things are progressing quickly. Marketers shelled out minimum ad commitments — up to $250,000 in some cases — seemingly based on the fear of missing out on the AI visibility boom. Now, those same marketers are reporting under-delivery issues.
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