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This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
- WBD’s biddable upfront
- Netflix’s privacy suit, the upfront’s overarching pitch, YouTubers’ growth gurus and more
WBD’s biddable upfront
Upfront advertisers already represent a major share of Warner Bros. Discovery’s programmatic advertising business. “More than half” of the advertiser demand for WBD’s biddable inventory comes through the upfront, said Jill Steinhauser, group svp of platform monetization and partnerships at WBD, in an interview.
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