This story was first published by Digiday sibling ModernRetail
Just when brand marketing seemed to have reached a fever pitch at the 2026 World Cup, more companies are finding their niche at the global event.
Beauty and skin care in particular have taken a bigger spotlight this year, exemplifying just how closely beauty and sports have become intertwined.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.