This story was first published by Digiday sibling Glossy
Another beauty brand is stepping into the sports arena. On Wednesday, Ipsy announced a new partnership with the WNBA as the official beauty partner of the Las Vegas Aces.
“With women’s sports finally having its moment, we really wanted to be a part of that cultural conversation,” said Ipsy chief marketing officer Stacey Politi. “The WNBA really is leading the way in women’s sports in this moment.”
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