This week’s Media Briefing looks at why publishers are once again turning to social platforms for audience growth and revenue as AI-driven search changes and declining Google traffic put pressure on their owned-and-operated businesses. But publishers have learned from the past, and the playbook is different.
- Publishers bet on platforms again
- Jeff Bezos on pushing The Washington Post to profitability, Business Insider CEO exiting, and more.
Publishers bet on platforms again
Publishers once got burned by over-relying on social platforms for growing their reach and revenue. But now, they may need them again. As Google referral traffic declines and AI adoption grows, some publishers are chasing off-platform revenue and views to offset onsite audience and digital advertising losses.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.