This week’s Media Briefing looks at how publishers are strategizing for ad budgets in 2024 as they realize they cannot compete with the platforms for scale.
Niche > scale
SiriusXM aims for a younger demographic
WaPo announces new CEO, earnings season kicks off for publishers and more
Niche > scale
Last week, publishers said that closing out 2023 was just as painful a task as it was selling the rest of the year, with many Q4 ad deals still coming in just under the wire.
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