Pressure is still on to leave third-party cookies behind
Google’s announcement last week that it was delaying the removal of third-party cookies from its Chrome browser – again – came as a shock to few, if any, publishers.
And while it’s never fun to sweat about a perpetually moving deadline, by and large the five publishers that spoke with Digiday for this story are maintaining a “glass-half-full” mentality. That’s because this delay extends the runway publishers need to make cookie-less solutions viable for both their businesses and their advertisers.
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