This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind the paywall to drive and retain subscriptions and adapt to shifting audience habits.
- Exclusive video becomes a subscription play
- A New York bill would require disclaimers on AI-generated news content, James Murdoch on building his own media empire, and more.
Exclusive video becomes a subscription play
The Wall Street Journal, Fortune and Bloomberg are rolling out paywalled video series and livestreams designed explicitly to convert high‑intent readers into paying subscribers and give existing subscribers more reasons to stay.
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