This week’s Media Briefing will explore how publishers are reshaping their sales teams, where client success or client services employees are getting more involved in the sales process to assist with more complex, direct deals.
- How sales teams are shifting to support
- IAC rebrands to People Inc., CNN is beating subscriber targets, and more.
How sales teams are shifting to support
Publishers have steadily shifted away from traditional ad sales models toward structures built around outcomes, performance and custom partnerships.
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