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There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys.
“Brands are increasingly approaching the space just like they would traditional channels with a media mix that reflects what they’ve done historically,” said Zach Blume, co-founder and president of Portal A content production company on a recent episode of the Digiday Podcast.
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